"Sustainability is not a choice neither is it a trend. It is the future."
About Us
Founded in 2021, Ecotel Consultancy was established to help businesses integrate sustainable practices while maintaining operational efficiency and high-quality service. Initially focused on the hospitality industry, Ecotel aimed to address the growing demand for sustainable solutions and the challenges hotels face in implementing sustainability initiatives.
With expertise in operations management, data analytics, and sustainable business practices, Ecotel Consultancy provides comprehensive services, including certification guidance, sustainability consulting, food waste auditing, and the development of strategic action plans. By addressing economic, ecological, and social sustainability, businesses are supported in future-proofing their operations while reducing their environmental impact.
While the initial focus was on the hospitality sector, it soon became clear that many industries face significant challenges in adopting sustainable practices. Recognizing this gap, Ecotel Consultancy expanded its services to support businesses across all industries, helping them navigate the transition toward more sustainable, responsible, and profitable operations.
Sustainability is not just a responsibility but an opportunity for businesses to thrive while contributing to a greener future. Ecotel Consultancy remains committed to guiding companies through this transformation, ensuring that sustainability becomes an integral part of long-term success.
Meet the Founders
Pauline Van Beneden
Co-CEO & Operations Manager
Pauline brings a strategic approach to operations, ensuring that every project is executed seamlessly. Her leadership in operations is key to the company's success in achieving long-term sustainability. Having visited over 30 countries and numerous hotels, Pauline knows exactly what leisure and business guests expect to have an outstanding experience.
Implementing sustainability throughout the entire supply chain while keeping costs low is a challenge Pauline loves to take on with her thorough business and supply chain knowledge. She holds a master’s degree in Business Engineering: Supply Chain Management and a master in Sustainable Hospitality Management in Switzerland to use the synergies arising from these fields.
Joyce De Smet
Co-CEO & Sustainability Consultant
Joyce is an eager and ambitious problem-solver with a great passion for the hotel industry. Having travelled since her early ages allowed her to get a deeper understanding of the hotel needs and ongoing trends in the hospitality industry.
Embedding sustainable solutions in every department of the hotel accommodation through careful analysis and optimization is one of the many strengths Joyce uses to guide hotels in their sustainability journey. Holding a master’s degree in Business Engineering: Data Analytics and a specialized master in Sustainable Hospitality Management at SUMAS allows her to offer tangible advice to hotels that combines analytical insights with precise sustainability knowledge.
Our Mission
At Ecotel Consultancy, our mission is to empower businesses across all industries to embrace sustainability, drive innovation, and integrate environmentally responsible practices into their operations. Through cutting-edge solutions, expert guidance, and tailored strategies, we aim to create a more sustainable future, reduce environmental footprints, and foster a culture of environmental stewardship in every sector we serve.
Our Vision
Our vision is to lead the global transformation toward sustainability, enabling industries to thrive while protecting the planet. By providing comprehensive, actionable insights and solutions, we aspire to become the trusted partner for businesses seeking to build a resilient, eco-friendly future. We envision a world where every industry contributes to environmental preservation and the long-term well-being of communities, ecosystems, and future generations.
"Where sustainability meets success, excellence follows."
TAIN
Sustainability is not just about protecting the planet—it’s about ensuring businesses can thrive for the long term. At Ecotel Consultancy, we believe that true sustainability balances environmental responsibility with economic resilience. That’s why we don’t just help industries go green; we safeguard their ability to sustain—to remain profitable, adaptable, and future-proof.
Our approach ensures that sustainability strategies are not just ethical, but practical and effective. By integrating smart, sustainable solutions that align with business goals, we help organizations reduce their environmental impact while strengthening their long-term success. Because a business that cannot sustain itself cannot sustain the world.
Our Impact
Expanding Sustainability Worldwide.
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Businesses Transformed
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Countries Reached
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Projects Finished
Numbers Speak for Themselves
Why?
"The question is no longer why - it is why not?"
As industries grow and evolve, the environmental challenges they face become increasingly urgent. From resource depletion to carbon emissions, the choices made today have a lasting effect on tomorrow’s world. We see it as our responsibility to help businesses understand these challenges and transition to practices that ensure long-term success, while safeguarding the planet for future generations.
The need for sustainability is particularly clear when considering the local impact businesses have on their surroundings. The operations of industries, whether tourism, retail, or manufacturing, often leave a footprint that is felt far beyond the walls of their establishments. From disrupting local ecosystems to contributing to global environmental issues, the consequences of business-as-usual are undeniable. This is why we are committed to helping businesses embrace sustainable practices that not only benefit the environment but also support local communities and drive economic growth.
We recognize that the path to sustainability can be complex. Many businesses, despite their desire to make a positive impact, often find themselves struggling to identify where to start or how to balance sustainability with operational efficiency. That’s where we come in. Through strategic guidance and tailored solutions, we help businesses overcome these challenges, enabling them to integrate sustainability into their core operations seamlessly and effectively.
Sustainability is not just an ethical choice; it is a business strategy that can drive growth, innovation, and resilience. We help businesses reduce waste, optimize resources, and improve overall performance—all while contributing to the global effort of creating a more sustainable world. By focusing on practical, impactful solutions, we enable organizations to become leaders in sustainability, building a future where business success and environmental stewardship go hand in hand.
At Ecotel Consultancy, we understand that sustainability is an ongoing journey. Our work is grounded in a shared commitment to the well-being of both people and the planet. We are here to support businesses in making that transition, ensuring they are equipped to thrive in a sustainable, rapidly changing world.
