Certification Guidance

Filling in the documentation needed for ecolabel certification (e.g. Green Key) can be very time-consuming and cumbersome. Additionally, the requirements can be very overwhelming and often a personalized roadmap has to be made in order to comply to all criteria. The consultants of Ecotel Consultancy are specialized in this matter and will save you from this hassle, saving your hotel time and money. Find out more. 

Food Waste Audit

Preventing food waste should be one of your top priorities. Food cost accounts for around 25% of a hotel’s revenue, that is enormous. Reducing this food cost with only 2% can already translate in huge savings and a growing profit. However, this is a very challenging task without having a concrete plan and the necessary knowledge. Therefore Ecotel Consultancy uses specific tools to fight food waste. Find out more.

Sustainability Consulting

We strive for a healthy, long-term relationship with you, your hotel and the environment. By doing a tour in your hotel, our consultants will look at the current processes and products to identify more sustainable opportunities that are also cost-efficient. Several alternatives will be evaluated and offered so you can make an informed choice that fits your hotel and its practices best. Win-win!

Strategic Action Plan

Hotel managers often find it hard to translate the corporate environmental policies into concrete in-house actions. Incorporating sustainability into the hotel’s strategy can be a complicated task. Our consultants will help you in this matter by drawing up a 5-year plan that corresponds to your hotel’s possibilities and needs, guiding you to a more sustainable, future-proof hotel.

Certification Guidance

What is an ecolabel and what are the benefits?

An ecolabel is a label of environmental performance your accommodation can achieve by complying to a set of criteria. These criteria are usually divided in different sections: water, energy, waste, cleaning, food & beverages… Getting eco-certified is a credible and trustworthy way of showing your guests and corporate clients your commitment towards sustainability. As such, you can promote the sustainable practices of your hotel to your target audience.

The abundance of ecolabels and their focus on different areas can be overwhelming. Therefore, Ecotel Consultancy advises the appropriate label for your hotel based on your geographical location and area of focus. This way, we find the ecolabel that brings along most impact for you and aligns best with your hotel’s values. Moreover, we offer guidance for ecolabels that meet the quality standards of the Global Sustainable Tourism Council (GSTC) – such as Green Key. The GSTC manages the global standards for sustainable travel and tourism, basing its criteria on four pillars: sustainable management, socio-economic impact, cultural impact and environmental impact.

In 2017, TUI analyzed the data of approximately 330 hotels to evaluate the environmental and social benefits of ecolabels for hotels. They found out that – compared to hotels without an ecolabel – eco-certified hotels achieved:

– 10% lower CO2 emissions per guest night
– 19% less fresh water use per guest night
– 24% lower waste volume per guest night
– 15% less total water use per guest night
– 23% higher use of green energy
– Higher customer satisfaction scores for accommodation overall

Other benefits are:


Getting certified with an internationally recognized ecolabel makes your hotel more credible and trustworthy. Tourists value the effort you put into certification which effectively strengthens your reputation and brand.


According to’s 2021 Sustainable Travel Report, 73% would be more likely to choose an accommodation if it has implemented sustainability practices. An ecolabel attracts tourists and gives them an extra push to choose your accommodation.

Employee Engagement

An ecolabel focuses on a wide range of functionalities of a hotel; the restaurant, the reception, the rooms… This gives the employees a common goal to strive for which in return boosts the employee morale and empowers the whole team.


Sustainability is not only about the environment, being sustainable also means being operationally profitable. Sustainable practices will offer positive returns environmentally, economically and socially; saving the planet and saving money.

Business Clients

Sustainability is priority in a lot of industries. Businesses are constantly searching for the ideal location that meet their needs and lowers their environmental footprint. Therefore, an ecolabel can even be a prerequisite to attract corporate clients.


Engaging in sustainable practices and communicating about them is a highly effective marketing tool. People will be impressed with what your accommodation does for the environment and will automatically take your hotel into consideration for their next trip.

Why Ecotel Consultancy?

Our consultants are lifelong learners and always keep up with the latest trends, techniques and more in the field of sustainable hospitality. By combining great business knowledge with a strong passion for sustainability, they deliver you the best possible service. Moreover, they highly believe in the value of an ecolabel for your hotel as a way of differentiation in the competitive hotel market while also providing a framework encompassing the three pillars of sustainability: environmental, social and economic; making it easy to focus on the SDGs.

How does it work?


We will schedule a call or visit your hotel (what suits you best), to give you more information and listen to your expectations and desires.


After agreeing upon the best choice for you, Ecotel Consultancy will prepare the necessary documentation and everything we need to help the best possible way.

On site:

We will visit your hotel and fill in the necessary forms you need for certification. Meanwhile, we will inform you about everything you need to know about sustainability and the certification method/procedures.


An external auditor will evaluate the necessary documents and compliance with the criteria. Hereafter, a formal decision will be made to issue the certificate. Congratulations, your hotel is now certified!


Most certificates have to be renewed every year which means that the necessary forms have to be filled in again (with updated information) and another audit has to be done. For most of the ecolabels, the criteria change every 4-5 years. As Ecotel Consultancy strives for a healthy, long-term relationship, we are always up-to-date with the most recent version of the criteria so we can optimally guide you.

Food Waste Audit

Why does your hotel need a food waste audit?

Cut food waste and save money

The hotel industry has been looking into resource inefficiencies more profoundly in the light of sustainability. However, food & beverages remain an untapped potential for savings. The average restaurant food cost percentage is between 28 and 32% of total food sales. Together with the labor that goes into processing this food, this percentage constitutes 90% of total food sales. This means that every kg of food waste is a real loss as it represents an extra disposal cost, wasted labor and of course food that should not have been purchased.

However, most of the times it is possible to reduce these costs by executing a food waste audit. The audit saves a lot of money on a yearly basis by making more responsible purchases and by creating less waste.

Increase your hotel’s reputation as a sustainable brand

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Not only the hotels themselves but also the tourists and corporate clients are more and more aware of eco-friendly practices. According to a recent research of, 70% of travelers are more likely to choose an accommodation that has implemented sustainable practices.

Managing your hotel more responsibly and looking for sustainable options such as buying local, seasonal and organic products, recycling waste, dispose fats to use as a resource for biofuel… can help you stand out for guests and increase your popularity.

Furthermore, by reducing food waste, your hotel contributes to Goal 12: Responsible Consumption and Production of the Sustainable Development Goals (SDGs). By 2030, the United Nations set a target of halving the global food waste and by helping to achieve such a goal, your brand will become more purposeful and differentiated from others.

Reduce your carbon footprint

The Food and Agriculture Organisation of the United States (FAO) reported that globally one third of all food produced for human consumption eventually goes to waste. This is a staggering amount that gets lost throughout the supply chain: from agricultural production to final household (or hotel) consumption. Moreover, food production goes together with the emission of greenhouse gasses. Avoidance of food waste also means avoidance of greenhouse gas emissions and thus a lower carbon footprint for your hotel. This way, you also contribute to Goal 13: Climate Action of the SDGs.

How does it work?


All our services start with an intake call or visit to your hotel (what suits you best), to give you more information and listen to your expectations and desires.


We prepare the necessary documents and attributes to conduct the food waste audit so that the goals and expectations are set beforehand to make the on site analysis as smooth as possible.

On site:

We visit your hotel and attend every meal (from breakfast to dinner – if applicable) from the beginning until the end of the service. Every finished plate gets weighed and visually observed for a period of one week.


After the audit itself, a custom-made report will be made with all the data that was collected during the audit. You will get valuable insights and actionable recommendations that can dramatically lower your food cost.