About Us

Co-CEO Pauline Van Beneden

Co-CEO & Sustainability Consultant

Pauline is a driven and professional sustainable hospitality consultant who is passionate about hotels and travel. Having visited over 30 countries and numerous hotels, Pauline knows exactly what leisure and business guests expect to have an outstanding experience.

Implementing sustainability throughout the entire supply chain while keeping costs low is a challenge Pauline loves to take on with her thorough business and supply chain knowledge. She holds a master’s degree in Business Engineering: Supply Chain Management and a master in Sustainable Hospitality Management in Switzerland to use the synergies arising from these fields.

Co-CEO Joyce De Smet

Co-CEO & Partnerships

Joyce is an eager and ambitious problem-solver with a great passion for the hotel industry. Having travelled since her early ages allowed her to get a deeper understanding of the hotel needs and ongoing trends in the hospitality industry. 

Embedding sustainable solutions in every department of the hotel accommodation through careful analysis and optimization is one of the many strengths Joyce uses to guide hotels in their sustainability journey. Holding a  master’s degree in Business Engineering: Data Analytics and a specialized master in Sustainable Hospitality Management at SUMAS allows her to offer tangible advice to hotels that combines analytical insights with precise sustainability knowledge.

The co-founders and co-CEOs of Ecotel Consultancy

Our Story

The story of our company started with the very first conversation we had when we met by chance when we were both on a holiday in Egypt. We were having a pleasant walk at night when we noticed that the grass sprinklers were on in a way that they almost drowned the grass which became unpleasant for guests and unnecessary for the vegetation, and so it began… We talked about the many flaws and opportunities we saw in (luxury) hotels that could be so much more sustainable without taking anything away from the service for hotel guests, as this should always be prioritized.

We were very inspired to contribute to making the hotel industry more sustainable as there was and still is a tremendous amount of waste and inefficiencies in hotel supply chains and operations with gigantic environmental impact but also economic consequences. We strongly believe that the sustainable way is the only way forward and we want to contribute to have a lasting impact.  

It is our goal to show that sustainability is profitable by using resources efficiently, without making capital-intensive investments. For this purpose, we offer an integrated approach unique in the delightful hotel industry.

Our Mission & Vision

Ecotel Consultancy is your partner towards a more sustainable future in the hotel industry

Our Mission

We see it as our mission to make our client’s hotels more sustainable and future-proof by making use of the synergy between our profound business understanding and knowledge about sustainable hotels. Our hotel consultants prioritize the needs of our clients and create a personalized plan following a step-by-step approach for the demanded service. Ecotel Consultancy will spare no effort to deliver the best service so our clients can focus on giving their guests an amazing experience in their hotel.

Our Vision​

Our vision is to become the #1 partner in sustainable hotel consultancy. In addition, we want to help shape this ever-growing sector to create a positive impact.

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"Tourists are becoming more demanding and aware of sustainability in their environment and even willing to pay more for a more sustainable hotel."

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Why Ecotel Consultancy?

Our hotel consultants are lifelong learners and always keep up with the latest trends, techniques and more in the field of sustainable hospitality. By combining great business knowledge with a strong passion for sustainability, they deliver you the best possible service. Moreover, they highly believe in the importance of sustainability in your hotel as a way of differentiation in the competitive hotel market while also providing more value for business and leisure guests.

What We Value

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Local Actions, Global Impact

We highly value the CSR aspect of the hotel industry as we believe it is important to give back to the local communities. From buying local products to giving meals to people in need, we firmly believe that we have the responsibility and most importantly the opportunity to give back to the people around us.

Corporate Social Responsability, a responsability indeed

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Go Along With Nature

Nature and it’s magnificant wildlife is in need of protection. So many tourists travel the world to discover the most amazing places and to see beautiful animals in their natural habitat, a habitat we are destroying. This very nature is often the core business of the hotel industry, let us help you keep this business.

The preservation of nature, your core business, our goal

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Adopt The Pace Of Sustainability

It is our belief that the education of all stakeholders is of great importance. Often, people are not aware of sustainability, hotels can play an important role in changing that. Cooking lessons with local products or showing them the impact of re-using their towels, the possibilities are endless. We want to find them with you.

We cannot change what we are not aware of, and once we are aware, we cannot help but change

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We See You, We Hear You

So many good ideas come from employees all over the hotel, we think it is very important to give them a voice. They want to help so let them. Volunteering actions and bottom-up idea generation are two aspects with a great impact within the business as well as in the hotel’s environment. Let us listen.

The power of employee engagement can drive change

Numbers Speak For Themselves

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Our Why

We want to pave your path towards sustainability

Sustainability is undeniably becoming more important in our lives as governments, companies as well as customers are becoming more aware of the challenges that come with maintaining our standards of living while also being able to provide for future generations. Therefore, transitioning to a more sustainable future is finding its place on political agendas and in company policies.

As globalization allowed for better, cheaper and faster transportation and communication, lodging facilities (e.g. hotels) and flights have become very accessible and widely available for everyone, making tourism and travel the largest service industry in the world. In fact, the sector accounted for 10.4% of the total Gross Domestic Product (GDP) contribution globally in 2019 and is one of the largest drivers of employment. This means that this industry has a great global impact, also with respect to sustainability. The pace at which CO2 is emitted and at which valuable resources such as water, electricity and gas are being depleted has increased drastically. Moreover, presence of buildings may destroy the local environment and habitat of native animals. Biodiversity and fauna and flora are often reasons why tourists visit certain destinations, making sustainable practices a hotel’s priority.

This means that hotels and other accommodations must look for ways to be more efficient which can be a very challenging task. Even if they find their problem areas, they have to start an intensive search for solutions and suppliers. It distracts and pulls them away from their core business, serving their clients. That is why we founded Ecotel Consultancy, to make an economic, ecologic and social impact for the better and relieve hotels from time-consuming yet important tasks so they can focus on giving their guests the best experience.