About Us

The Team

We are Joyce and Pauline, passionate entrepreneurs, problem-solvers and the founders of Ecotel Consultancy. We guide hotels in their sustainable practices by offering a variety of services. It is our mission to show that sustainability is profitable by using resources efficiently, without making capital-intensive investments. For this purpose, we offer an integrated approach unique in the delightful hotel industry.

Both of us hold a Master’s Degree in Business Engineering at Ghent University, Belgium, where we have acquired a broad skillset in data analytics, operations management, business and economics. This allows us to approach sustainability not only from an ecological or social but also from an economic perspective, i.e. cost reductions. To extend our specific knowledge about the sustainability aspect in the hotel industry, we continuously learn and keep up with the latest trends in the sector. Therefore, we are pursuing an additional Master’s Degree in Sustainable Hospitality Management at SUMAS (Sustainability Management School), the no. 1 business school in sustainability based in Switzerland.

Joyce De Smet – Partnerships:
joycedesmet@ecotelconsultancy.com | +32 471 24 32 58

Pauline Van Beneden – Customer Acquisition:
paulinevanbeneden@ecotelconsultancy.com | +32 478 76 03 13

Numbers Speak For Themselves

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Tonnes waste/year
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Willingness to pay more
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Liters water/guest/year

Ecotel Consultancy is your partner towards a more sustainable future in the hotel industry

Our Mission

We see it as our personal mission to make our client’s hotel more sustainable and future-proof by making use of the synergy between our profound business understanding and knowledge about sustainable hotels. Our in-house consultants will listen to the needs of our clients and create a personalized plan following a step-by-step approach for the demanded service. Ecotel Consultancy will spare no effort to deliver the best possible service so our clients can focus on giving their customers an amazing experience in their hotel.


Our Vision​

Our vision is to become the most successful and trusted sustainable hospitality consulting company and shape the future of the more demanding and ever-increasing hospitality sector.

"Tourists are becoming more demanding and aware of sustainability in their environment and even willing to pay more for a more sustainable hotel."